The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring Grammy award-winning recording artist Toni Braxton and her son, Diezel, designed to raise awareness about autism and to urge parents to learn the early warning signs of this developmental disorder, now diagnosed in one in every 150 children.
Created pro bono by BBDO New York, the new multimedia campaign includes television and radio PSAs contrasting the long odds Braxton has overcome on the road to an enormously successful recording career – highlighted by six Grammys and multiple platinum albums – to the startling 1-in-150 odds of having a child with autism. The ads encourage parents to visit http://www.autismspeaks.org to learn the signs of autism and to find out about early intervention. Early diagnosis and early intervention are critical for children with autism to reach their full potential.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/35823/