In the alpine heart of Sweden, Åre, the winter season has certainly started well with low temperatures and significant amounts of natural snow. The snow situation is exceptional which has made it possible to open lifts well ahead of plan with the best possible skiing – simply first rate!
Last winter season saw new record levels in that more guests than ever before chose to come to Åre. The number of guests from countries outside Sweden increased by as much as 20 per cent and thereby set new records. This season the international attraction seems to continue to grow. The favourable snow situation and weakened Swedish currency, in combination with the growing international awareness of Åre have given obvious positive effects.
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