Nike Sportswear: Lucky, Episode 3: Oil Me Down

2008-12-03 アップロード · 70 視聴

Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website ( which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner.

Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site ( The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform."

Lucky sports a classic blue and gray Windrunner throughout the films. Featuring a cameo by rapper Ludacris, Oil Me Down, finds our plucky P.A. confronted with the task of oiling down temperamental plus sized dancers for a music video shoot.

Visit Lucky on Nike Sportswear at

For more information, please visit

tag·nike,nike sportswear,lucky,sports,chris robinson,3x3,robot films,viral video,ludacris,funny


2009.01.06 16:47共感(0)  |  お届け
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